Affiliate Marketing Blueprint

Writing good AdWords ad copy is all about keeping the vital elements of copywriting in mind. The principles of copywriting apply to Adwords ads, for sure, but the main challenge with the latter concerns the short amount of space to work with. We would like to share about 3 very solid copywriting concepts that you can apply in your Adwords PPC campaigns.

As you well know, whenever anyone hits the search engines to find something, they use the word combinations that they believe is best for their search. If you have been doing AdWords advertising, then we hope you understand the value of placing certain keywords or phrases within your ads. You can’t write your ad copy without really caring about your primary keyword.

Your ad keywords will become bolded if the searcher uses terms that are also in your ad. For best effect, write your ads so the relevant keyword is in the headline/title plus the body of the ad. If your current results are lackluster, then what you need to do is troubleshoot the problem. Creativity is indeed an important part when it comes to creating compelling copy, but it’s not the only thing. Just forget about creativity because AdWords really isn’t the place for it. Don’t forget that you’ll be testing headlines, but do put intelligent thought into them. Don’t be afraid to split test headlines using keywords in them and omitting them. Your ad becomes ineffective without your primary keywords included.

People bring their preferences with them when they search, and you may find a split between with and without the keyword in the headline. You cannot use product or trademarked names in a headline or ad, but there could be other unique words people search for, we know they do, and that bolded in your ad may matter. However, you absolutely must be relevant with your PPC ads for maximum results. The higher your quality score, the lower your CPC, and that is what you want. Never have extraneous words in your ads because they do not contribute effectively.

For instance, if you’re using words like “in, an, it, on” throughout your ad copy, it will eat up into the space and at the same time, will make your ad look ineffective. Your ad needs to be crystal clear and written in language anyone can undertand, above the 6th or 8th grade. Your AdWords ad space is pretty limited, as are all PPC ads, so there’s no room for messing around.

Proper adherence to format is a prime consideration, and don’t use anything like, B4, or anything else that is basically cute but ineffective. Unprofessional looking ads are a big turn-off with people because they won’t take you seriously. So that also means there are no truly dumb mistakes like with spelling, grammar, or anything else that should never happen. These are extremely easy mistakes to avoid, so be sure to take the time to do it right. Another conversion boosting practice is to capitalize the first letter in the ads’ headline, or title. Same goes for spelling, and if you make mistakes with that, then your conversion rate will really drop.

Actually there’s a lot that you can try and experiment with your AdWords ads. It’s possible to have great success with PPC, and the key is knowledge, work, testing, and experience. The important thought about mistakes is to accept that you will make them, and when you do just learn all you can and then look forward, not back. Take that to heart because it can help you regardless of what you do in business.

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